Privacy Policy

Last updated: 27 September 2026

This privacy policy explains how Sonic Transport ("we", "us") handles personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Sonic Transport is a UK haulage and courier business operating from the West Midlands. We are the data controller for personal information collected through this website and through our customer accounts.

2. Data we collect

• Contact details you submit through our quote or contact forms (name, email, phone, company).
• Collection and delivery addresses needed to plan your transport.
• Load details you provide such as weight, dimensions and description.
• Email correspondence and call records relating to bookings and support.
• Standard website analytics including IP address, pages viewed, referring site and device type.

3. How we use your data

• To provide quotes, arrange collections and fulfil delivery contracts.
• To communicate about your booking, invoice and related operational matters.
• To comply with carrier record keeping requirements and tax law.
• To improve our website and services through aggregate analytics.

Our lawful bases are contract (to deliver your transport), legitimate interest (to operate the business and secure our systems) and legal obligation (where records must be kept).

4. Sharing with third parties

We only share personal data where necessary to run the service:

• Our hosting and database providers (Bolt Cloud and Supabase) for website and form storage.
• Email delivery providers for booking confirmations.
• Subcontracted carriers where required to complete a delivery, only the fields needed to complete the job.
• Accounting and auditing partners, under confidentiality.

We do not sell personal data to third parties.

5. Cookies

We use essential cookies required for the website to function, plus limited analytics cookies to understand traffic patterns. We do not use cookies for targeted advertising.

6. Website analytics and advertising

We use Google Analytics to understand how visitors use our website, such as which pages are viewed and how long visits last. We also advertise on Google, and we measure when a visit that started from one of our adverts leads to an enquiry. These tools use cookies, which we only set if you agree to them through our cookie banner. With your agreement, Google may also use this information to show our adverts to people who have visited our website before. You can change your choice at any time through our cookie settings, or manage the adverts you see through Google's Ad Settings.

7. Measuring quote requests

When you send our quote form, we let Google Ads know an enquiry was made so we can see which adverts work. To match this accurately, Google receives a scrambled (hashed) version of the email address or phone number you gave us. Google cannot turn this back into your original details, and uses it only to measure advert performance.

8. Records of enquiries

When you tap our phone number or send our quote form, we keep a simple record: the date and time, whether it was a call or a form, and the page you were on. If you arrived from one of our adverts, the page address includes a reference code added by Google. This record does not use cookies and does not contain anything you typed into the form. The details you enter are handled as described in the rest of this policy. We use these records to understand which pages and adverts lead to enquiries, which is in our legitimate interests in running and improving our business. We keep them for up to 24 months.

9. Who handles this information

Google, for analytics and advertising, and our website and marketing provider, Lilburne AI, which runs the systems that store enquiry records for us. Some of these providers may process information outside the UK. Where they do, appropriate safeguards are in place, such as the UK International Data Transfer Addendum.

10. Data retention

Quote enquiries that do not lead to a booking are kept for up to 12 months. Delivery records are kept for the period required by tax and carrier law (typically 6 years).

11. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure where there is no ongoing legal or contractual need.
• Object to processing based on legitimate interest.
• Complain to the Information Commissioner's Office (ICO) at ico.org.uk.

12. Contact

To exercise any of the rights above, or to raise a concern about how we handle data, contact us via the details on our contact page and mark the request "Data Protection".